The company began farming in 1986 in the beautiful Huon River. Initially owned by Peter and Frances Bender, it began as a diversification to their family cattle and sheep farming enterprises but soon grew into a highly successful business - part of Australia's largest fishery by value. The business is now owned by JBS and currently employs over 800 people around the country (2022) across a wide variety of disciplines, producing 38,000 tonnes of salmon and ocean trout every year.