IFSO – the new Independent Funeral Standards Organisation – is tasked with ensuring that the funeral industry gets regulation right, for both the public and for businesses across the sector. We know from market research that the public assume that the sector is already subject to regulation, this is our opportunity to make that a reality, but in a way which is sympathetic and supportive rather than prescriptive and inappropriate. Our objective is to make sure that our accreditation is recognised as a badge of quality. Our board is made up of experienced regulatory personnel who know how best to engage with the public, while ensuring that firms aren’t burdened with unnecessary layers of bureaucracy and compliance costs.