Sponsorship Marketing Agency / Founders of #F1Play / Formula 1® is our speciality! 🏁 Based in Toronto Canada, VIAGP specializes in providing companies with numerous marketing/branding opportunities, through one of the world's most viewed and passionate promotional vehicles. After more than a decade of GP experience, VIAGP (formally known as F1 Play) is entering a new and exciting era of business. Along with a new name and a new highly motivated team of experts, we are ready to offer our unique and creative concepts to your company/brand.