IAMUR is an independent online music and culture magazine, born in June 2021 with the sole aim of providing a platform for independent/ direct artists to share more than just their music. Whilst there are many resources for musicians to share their work, we felt the focus of mainstream journalism was heavily biased towards more popular or signed artists, and the wealth of emerging talent is being overlooked. We feature independent artists, producers, and songwriters who are producing quality work and have a good story to tell, and regardless of genre or status within the music industry. Whether amateur, emerging, or professional musicians – our goal is to support in sharing their journey and successes, helping to expand their reach and grow audiences, and at the same time delivering a steady stream of new music to our readers.