Straightforward in Sports is a leading regional sports and media agency. We specialise in trading international media and advertising rights, consulting and event management. We acquire rights globally but our core expertise lies in the acquisition and sale of rights within targeted regional markets. The regional focus begins in the Balkan region and covers the entire South-Eastern Mediterranean and Portugal. What sets Straightforward in Sports apart from other agencies is our strong local presence and know-how that leads to a unique market appreciation. Our deep and thorough understanding of the markets’ changing trends allows us to anticipate their developments and deliver the best results to our clients and partners. In the event that our clients’ needs exceed our local boundaries, we undertake to work with a network of small regional agencies that share our philosophy, business model and vision. Together we will ensure that our clients receive carefully tailored and - as a result of our size - affordable solutions to their business needs.