Dynamify, which sells software as a service to contract caterers so they don’t have to build their own online ordering platforms, is on a mission to rid the world of queues. Founded in 2015 out of Maxwell Harding’s frustration with lunchtime queues, Dynamify’s digital ordering technology is now deployed in North America, the U.K., Continental Europe and Asia. Contract catering clients include Sodexo, Elior, Atalian, CH&CO, BaxterStorey, Gather & Gather, Bartlett Mitchell, Lexington, Vacherin, The Good Eating Company and cloud canteens Nourish, Fooditude, Foodee and Alchemista. Dynamify’s modular technology contains all the features required by caterers within one app: ranging from preordering and self-checkout to delivery. Dynamify’s proprietary algorithm tells operators how long it will take them to prepare an order based on the time of the day and the type of order, then intelligently matches demand and supply to predict accurate order collection times and reduce crowding. Dynamify’s analytics dashboard provides powerful insights, including predictions of each customer’s lifetime value and food consumption patterns using machine learning, which can be leveraged for personalised marketing and inventory management. Dynamify’s contact-free technology has become essential for caterers to resume operations during coronavirus. Dynamify can launch a best-in-class app, which enables caterers to safely and conveniently provide food to their customers at the office and at home, within 24 hours. No external visitors are required on site to deploy Dynamify’s plug-and-play cloud technology – and a new restaurant can go-live with digital ordering in under 2.5 minutes.