Magnitude was developed by Simon Bekker of GoMobile in 2013. He founded GoMobile with the intention of developing a user-friendly and cost-effective solution to help businesses collaborate and enhance their quality management. The tool had to be mobile and web-based, it had to access all touch-points in a business and it had to offer simple but effective reporting and data analysis capability. Magnitude met these aims and has been well received by clients in the past few years. As technology advances, Magnitude is adapted and tweaked to ensure that clients are given a tool that adds value, provides real-time insight and offers collaborative quality management functionality.