Transforming consumer research with an up-for-patent, more deep, reliable & replicable methodology. Our innovation: Atom (up for patent). It: - unearths highly potent subconscious drivers, insights & more - leverages Clinical Psychology for ‘what will move my consumer’ - offers evaluations that replicate in ‘real world’ - evolves propositions that might be a category-first - offers reliable, replicable success that we co-create with you. For the other assignments, apart from the core process of deriving human insight via Atom, we do enable our clients with other options including: - NEWTON: Provides reliable & validated answers to the critical strategic questions, typically posed by management; within 2 weeks know more - COULOMB: Decodes market fitment of a new / niche product with consumer segment, along with success probability - As a part of Atom, we also deliver - - WHITESPACE SOLUTIONS: Solutions that are beyond category context & competitive considerations, rooted deep in subconscious insights - - CONSUMER & CATEGORY INSIGHTS: cross-brand & cross-category human insights focusing on a given segment of consumers Heard about #HumanInsights? Ask for Case Studies & you will know. W: www.uspire.in E: [email protected]