PROPENSITY4 is an integrated data and insight solutions provider serving the pharmaceutical and biotechnology industry. The organization started in 2011 (formerly known as StrategiK Insight Global (SIG)) with the primary value proposition of bridging data and insight integration gaps missed among the array of life-science industry analytic vendors. The proposition was born from the premise that - rather than data and project specific analytics - clients are seeking analytic vendors with additional capabilities to serve as strategic integrated data and insights partners. PROPENSITY4’s deep experience in transforming disparate data into integrated insight platforms that are connected across customers, commercial operations and strategic objectives, is our key differentiator. Over the years, we have successfully delivered on this value proposition through our consistent partnership approach and proven proprietary methodology applications. As data continues to grow exponentially in variety, volume and velocity, coupled with corresponding industry-wide resource constraints, clients need trusted advisors that can turn data into both insights and business performance drivers. The first step is to be “smart” about your data needs, and, being your trusted partner, we will limit the time to output to make your brand data-performance driven. PROPENSITY4 centers our insight platforms around four key areas and invites you to see how PROPENSITY4 can be your partner in powering smart data.