KSWG radio's mass market appeal is reflected in the popularity of country music. Country music is the most listened to format, with the target audience for this format being Adults 25+ in age. There are 2,031 Country stations, followed by 1,316 News/Talk and 1,147 Adult Mix stations. (Contempory, M Street, January '05) KSWG radio listeners include working men and women. These prime consumers respond to advertising on 96.3 Real Country. KSWG is a family owned radio station that signed on in 1990. KSWG 96.3 FM is the valleys only "Real Country" voted Best of Phoenix two years in a row 2009 and 2010.