Baidu Global Business Unit (GBU) - Empowering Global Connections. We are dedicated to bridging the gap between Eastern and Western markets with our internet products and services. Baidu GBU’s product portfolio features keyboard apps Simeji and Facemoji Keyboard, content discovery platform popIn, and ad platform MediaGo, which serves Chinese advertisers looking to reach users overseas. Baidu GBU offers its products and services worldwide, including in the United States, Greater China, Japan, Singapore and South Korea.