A niche media firm serving a grown mature (50+) market. We publish a free monthly newspaper, the South Shore Senior News, and distribute to 30 towns at 400 locations on Boston's South Shore. We broadcast a weekly radio talk show, My Generation, on Sunday nights from 7-8:00 PM on WATD-FM 95.9, the South Shore's radio station. We provide access to a wealth of expert and timely information and services to the senior population, their caregivers and loved ones, who are living and working in the South Shore communities. We connect with the 50+ population via controlled circulation of the newspaper, radio broadcasts and electronic platforms (web site, blogs, social media). We produce an annual Health and Lifestyle Expo in May, and a Senior Services Networking event in September.