Since 2008, the Nairobi Securities Exchange Ltd (NSE) in partnership with Smart Youth Investments Ltd. embarked on a campaign to provide Investment Education (Financial Literacy) to the youth in order to encourage them to learn how investing happens on the NSE. It is only through interactive investment education that the youth can learn how to be better investors. To achieve this goal, the Nairobi Securities Exchange and Smart Youth Investments Ltd holds an annual Investment Challenge dubbed the NSE Investment Challenge. The participants are Kenyan students in universities and colleges. The NSE Investment Challenge is an online simulation of the activities that happen around trading in securities (Bonds & Stocks) listed on the Nairobi Securities Exchange (NSE). Each participant gets an online virtual start up capital to trade with using real-time NSE Stock & Bond prices during the competition period. Using real time NSE data, participants are expected to use the virtual start up capital to trade in virtual shares, bonds and fixed deposits. They are mentored online & judged by selected stock brokers and investment advisors