THE FOOTBALL PAY IT FORWARD PLATFORM We have created a safe and inspiring football universe providing access to both the professionals that pay it forward as well as the experts that help them. Additionally there are many video challenges where you can practice shots and tricks using AR. All the players share what they wish they would have known sooner and pass on their best advice. They also talk about failures, hardships, and difficult times, so that talents with the same challenges can relate to their idols, and in that way learn that they are not alone with those challenges. All kids deserve to become the best version of themselves; no matter date of birth, location, size, gender, talent or colour. InchByInch wants kids to be active and as many to play football for as long as possible.