Replay Listings originated from a couple of real estate agents who realized that many of the apartment advertising platforms in the rental industry in New York City have not taken advantage of the technological capabilities that society offers today. After trying out many different potential methods of producing the best content, they came to the conclusion that everything would be better in the form of videos, and shot only in-app - with no editing capabilities to show the apartments in its truest form. Replay Listings goal is to create a truly authentic experience so that renters can efficiently make appointments to choose which apartments they want to see, and real estate agents can show less apartments but close more deals. Replay Listings also looks to mobilize the apartment hunt, and make finding your home as easy as scrolling through social media to watch videos.