Primex Ltd. was established in 1997 in Shumen with main activity import and trade with tires. Nowadays Primex Ltd. is a leading Bulgarian company importing and distributing tires for all kind of vehicles: car, SUV, light truck, truck, bus, and farm/industrial. Primex is a trusted and recognized partner to many worldwide tire producers and suppliers such as Goodyear, Michelin, Pirelli, Hankook, Matador, Petlas and others. The company enjoys the trust and loyalty of its many customers. Several modern retail and service Primex centers were built across the country in Sofia, Plovdiv, Varna, Shumen, Burgas, Rousse, Veliko Tyrnovo and Dobrich. Except tire retail Primex offers a wide range of services for cars and vans - front and rear axle’s alignment, undercarriage repair, suspension repair, wheels straightening, headlights adjustment, oil change and many others. Service centers are equipped with the latest specialized tools and employ highly qualified professionals. Primex provides the most up-to-date terms of contact with its numerous customers. The company operates a customer call center that provides inbound communication through all channels - national phone number, email and chat.