Explore Waterloo Region is the Destination Marketing Organization for the Region of Waterloo. We are a non-profit organization responsible for marketing our destination to increase the number of visitors and length of stay. We also work with our partners to promote festivals, events, attractions, restaurants and hotels, and to develop new product offerings in the Region. Our mission is to increase visitation, by capitalizing on the inherent strengths of events, outdoor experiences, and the thriving knowledge sector within Waterloo Region. Known internationally as a hub for technology, Waterloo Region offers a balance between high-tech innovation and preservation of its historic Mennonite and Germanic roots. There is no shortage of things to do and explore in Waterloo Region from a number of attractions and festivals to great outdoor experiences and a lively food and craft beer scene. Waterloo Region is also evolving as fast as the technology companies that call it home. Bolstered by two world-renowned universities, a dynamic polytechnical college and a growing economy in the manufacturing, financial and insurance sectors alongside the tech boom. Waterloo Region provides a culture of innovation and collaboration that can truly enhance business meetings and events in the region. Located just off Highway 401, Waterloo Region is a convenient one hour drive from Toronto, 90 minutes from Niagara Falls and 45 minutes from Stratford.