Fliphound is changing that with an affordable, user friendly real-time bidding platform for buying ads on digital billboards. In late July 2013, Fliphound launched its pilot on 15 digital billboards in Wichita and Andover, Kansas. The new service allows advertisers to use a simple, online platform to purchase advertising in real time on digital billboards. Fliphound is the first of its kind online-bidding platform for digital billboards where advertisers get complete control of their campaigns, Users simply choose the outdoor billboard location(s) and set bidding prices, upload their content and make a payment. Then Fliphound takes over and compiles real-time playlists for digital billboards based on bidders input and serves the ads to the digital billboards in real-time. The billboards are offered at low-cost bids, often as low as $10 a day. Moreover, advertisers can start, stop and change campaigns at any time offering the flexibility to run campaigns for day, a week, or longer term.