FLUID is not an ad agency that is delivering a campaign transparency solution to its clients. Rather, we are an industry change agent bringing ad campaign transparency solutions to the market with the use of patented next generation IP targeting technology and proprietary distributed ledger processes. FLUIDs inspiration is from 2 things: 1. 19th century, Marketing Pioneer John Wanamaker famous quote, “Half the money I spend on advertising is wasted; the trouble is I don't know which half. 2. The upward trend of digital ad-fraud Our tech stack consists of non-cookie-based ad fraud-free digital targeting solutions built with campaign transparency through the entire process concluding with a full ROI/ROAS analysis validating the client’s spend. Our practice is unlike the traditional approach where traditionally the ROI/ROAS cannot be effectively determined.