PRophet is the first-ever AI-driven software as a service platform designed by and for the PR community to help predict media interest and sentiment before a story is pitched. PRophet samples millions of reporters’ stories spanning thousands of print media outlets using a combination of natural language processing (NLP) and machine learning (ML) technologies to help perfect a PR professional's pitch to a reporter and maximize results. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis.