Our aim is to make eyecare an essential part of everyday life by providing high quality, innovative and accessible products and service that always centre around our customers. To us, ‘positive vision’ means caring for our eyes but also caring for our future, for our mental health, for our overall well being. So we’re on a mission to challenge eyecare perceptions and disrupt the industry. We don’t believe in complicated processes, confusing messaging or alienating jargon. Instead we believe in transparency. We use our platform to spearhead change, inspire and spread positivity and create opportunities that enable our communities to achieve their own vision.