The Estonian Marketing Association (EMA) unites marketing professionals and works to unify, promote and influence the field. The Estonian Marketing Association, or EMA for short, represents the logical next step to the efforts of the Estonian Association of Marketing Communication Companies (EAMCC) in promoting the field. The aims of the EMA are to represent the mutual interests of its members; to regulate professional ethics within marketing and advertising; to contribute to the drafting, amendment and supervision of legal acts and regulations; to develop fair models of cooperation between members; to popularize the activities of the field of marketing communication; and to foster professional education and a professional network within Estonia and more broadly. Companies, non-profit organisations, foundations and other independent legal entities registered in Estonia whose principal activity or business-critical function is marketing are welcome to become members of the EMA.