ALFAJR design, manufacture, distribute and service wristwatches and clocks sold under the ‘ALFAJR' brand. It was founded in 2000 and has since gained worldwide recognition for its Islamic wristwatches and clocks. ALFAJR name was derived from its original clock design which introduced a unique and innovative FAJR alarm that changes daily "relative to" fajr azan. Our Logo is inspired from the Arabic letter "ف" for Fajr and adorned in a crescent shape.