LTHR was designed, tested and perfected by a group of lifelong Master Barbers who have dedicated most of our lives to achieving the perfect shave. Two years ago we had a lightbulb moment after thousands of ooh's and ahh's from our clientele when putting hot lather on their head, face and neck. We realized that our giant, ugly, and slow to heat up machines originally made in the early 1900's were in dire need of modernization. What started out as an upgrade for the professional barber was soon directed towards the everyday man. This isn't another blade on your zillion dollar razor. This is old-fashioned, scientifically-proven to feel and work great, hot lather.