Speak to your customer’s heart. Logical messages won’t be enough! Clevenger Associates, Inc. is the pioneer in emotional and unconscious causes of behavior in the marketplace. We combine the three parts of the mind for Whole Mind Research™: 1. Rational 2. Emotional 3. Unconscious Whole Mind Research™ is immensely practical. It shows what customers will do, why they do it and how to communicate right to the sweet spot. Clevenger Associates goes beyond preaching the academic truth of Behavioral Economics and Jobs Theory. We have a practical methodology, proven by over 20 years of application in the real world. It is a method demonstrated to identify drivers of choice. Where should you apply Whole Mind Research™? Marketing, selling and training. If you are a CMO, VP of Marketing Research or VP of Sales, drop me a line to discover the power of the Whole Mind. Clevenger Associates, Inc. tools include TouchPoint™ Assessments, The Semantic Profile, ImprintTrait™ Valuation, the Map-of-Mind™, Map-of-Choice™, and Map-of-Engagement™. Specialties: Specialties include market research, marketing, sales performance, brand positioning, new product development, organizational change, executive coaching and educational coaching. See us at www.clevenger-associates.com.