PLUM is a small San Francisco-based architecture firm founded in 2004 well versed in educational, residential, historical, community and commercial programs. In pursuit of excellence PLUM approaches design by fostering a collaborative relationship with clients that is focused on the development of direct and buildable projects. We focus our investigations on the spe­cifics of a site, the budget and schedule, and the client’s objectives. Our goal is to reveal a project’s singular nature and discover through design an identity that is individual and memorable. Our practice is purposeful; rooted in our passion for design, our proactive communication methods and our negotiating skills which carries through from sketch to finish nail.