CFO-Pro/the Analyst founder and principal John Lafferty is a fractional CFO that helps owners and CEOs of small to medium-sized companies achieve business and financial objectives. John provides: • Oversight of the financial function as needed • Hands-on financial management as needed • Analyst and Advisor roles to the CEO re: • Profitability issues • Cash Flow issues • Productivity issues • Trending issues • Emerging challenges John also helps clients: •Simplify the financial reporting process by streamlining the financial reports for the owner •Analyze the financial reports, and what the numbers mean for the business owner, including negative trends that need attention •Identify growth opportunities supported by forward-looking financial projections •Develop exit strategies – either via sale or transfer to other family members John has helped dozens of small and medium-sized businesses throughout his career. He inspires such confidence that his clients look to him as a trusted advisor well beyond the scope of the fractional CFO engagement. Focused Specialty: CFO-Pro/the Analyst provides the critical thinking necessary to simplify and streamline financial reports for business owners. It is YTD numbers that are important. Focus on what it will take to improve those numbers between the current YTD month and the fiscal year end. Here is a link to my website: https://cfo-pro.com/the-analyst/