We dream of a world with fewer but better products, favouring staying power over fading trends. Whether it is developing a bin, rethinking the modular kitchen, creating a furniture line or hosting the Vipp Hotel, we measure the quality of products and concepts on their long-term ability to provide an experience out of the ordinary. It began as a love story. Sometimes winning the lottery leads to more than just temporary excitement. When Vipp founder Holger Nielsen won a car on his ticket to the local soccer stadium in 1932 it was the beginning of Vipp. He just did not know it. He sold the car, bought a metal press and few years later, when his wife Marie needed a bin for her hairdressing salon, he went to his one-man workshop and crafted what today is known as the Vipp pedal bin. Holger could not have imagined that the pedal-controlled bin he designed in 1939 would eventually sow the seed for a full-blown design universe of accessories, furniture and kitchens. Nor that his bin would be a catalyst for a design hotel concept. Vipp is still a family-owned, independent, Danish design company run by Holger’s daughter, Jette Egelund, her two children Kasper and Sofie together with 45 employees in Copenhagen, Denmark.