The BDD Foundation aims to increase awareness and understanding of Body Dysmorphic Disorder (BDD), taking the focus away from current stigmas that can perceive BDD as narcissistic, self-indulgent or purely a result of modern Western ideals. About Body Dysmorphic Disorder (BDD) Body Dysmorphic Disorder (BDD) is characterised by a preoccupation with one or more perceived defects or flaws in appearance, which is unnoticeable to others. Sometimes the flaw is noticeable but is a normal variation (e.g. male pattern baldness) or is not as prominent as the sufferer believes. The older term for BDD is “dysmorphophobia”, which is sometimes still used. The media sometimes refer to BDD as “Imagined Ugliness Syndrome”. This isn’t particularly helpful as the ugliness is very real to the individual concerned, and does not reflect the severe distress that BDD can cause. As well as the excessive self-consciousness, individuals with BDD often feel defined by their flaw. They often experience an image of their perceived defect associated with memories, emotions and bodily sensations – as if seeing the flaw through the eyes of an onlooker, even though what they ‘see’ may be very different to their appearance observed by others. Sufferers tend repeatedly to check on how bad their flaw is (for example in mirrors and reflective surfaces), attempt to camouflage or alter the perceived defect and avoid public or social situations or triggers that increase distress. They may at times be housebound or have needless cosmetic and dermatological treatments. There is no doubt that the symptoms cause significant distress or handicap and there is an increased risk of suicide and attempted suicide.