Helsinki Times is the first weekly newspaper in Finland which provides a reliable and much-needed source of news and information about Finland in English. In addition to domestic and international news, it includes a review of Finnish newspapers and magazines, as well as articles concerning Finland published in the international press. Culture, sport and lifestyle sections are also essential parts of the content in Helsinki Times. The newspaper also offers a weekly events guide as well as a weekly selection of TV programmes in English. Helsinki Times is a tabloid format newspaper, with an average circulation of 15,000 copies. According to a reader survey (autumn 2007) the readership of Helsinki Times includes foreigners working in Finland, professionals and diplomats stationed in Finland as well as their families. In addition the readership includes people visiting the country on business or vacation, as well as everyone around the world with a special interest in Finland and the news related to it. According to the survey Helsinki Times has about 200,000 readers a week who represent over 20 different nationalities. Therefore an advert in Helsinki Times will be read by a growing number of people visiting and living in Finland, whose first language is not Finnish.