At The Partnership Lab we help growing organizations across all sectors with identifying potential partners, designing partnership offers, initiating contact and driving the relationship to successful close. Our approach to strategic partnerships enables the smaller player to engage from a position of strength and sets the dynamics right so that the chances of coming out with an agreement that provides WIN-WIN for both parties dramatically increases. Our work with clients starts with the mindset getting them to a place where they are more confident to take the lead in initiating strategic partnerships. We then give them a tested process that ensures the engagement can kick-off and be concluded fairly quickly with higher likelihood of a positive outcome.