SHENANNZ is a Swiss, British and Pakistan based high-fashion and sustainable eponymous label by Anila Hussain and Shenila Ali. The vision of SHENANNZ is for women to exude urban elegance in savvy everyday wear, through luxurious fabrics and designs inspired by the East. SHENANNZ is a dream project founded in 2014 by the dynamic duo sisters; fashion designer Shenila Ali and creative consultant Anila Hussain, to unite their exotic Eastern roots of traditional intricate patterns, with sharply-tailored and wearable Western attire. The label produces exclusive designer pieces using finest raw material like luxurious silk from Italy, Turkey, France and cotton from homeland Pakistan. Its unique creativity has claimed international presence in the London Fashion Week September 2017 and Swiss Fashion Week June and September 2017. Their celebrity clients include Attika Chaudhary, Laura Penn , Tulia Lopez, Monique Blokzyl. In addition to giving women a unique luxurious experience through their collection, SHENANNZ strives to uplift and empower the modern woman’s glam quotient by organizing styling events across the globe. Some of the styling events hosted by co-founder and creative consultant Anila Hussain are in Geneva, Lausanne, Zurich, Barcelona, London, Paris, Amsterdam and Milan. While the brand SHENANNZ serves the fashion-conscious customer, its social arm SHENANNZ Foundation reaches out to the underprivileged communities, actively working to help them progress in terms of education and financial independence. Ecological aspects, transparency and social characteristics constitute the aspect of sustainability, developed in cooperation with ‘Get Changed!’ , to provide them a major stepping stone towards social mobility, equality and employment opportunities.