Cogito Consulting is the independent consulting division of the Draftfcb+Ulka group of companies in India and a part of the IPG worldwide network – one of the largest marketing services and communications group in the world. Cogito Consulting undertakes assignments for independent clients and existing full service clients in the area of branding, marketing and communications. Cogito’s services span a wide spectrum of client needs. Right from market entry strategy, to, complete portfolio planning. And from evaluating a category’s potential to developing a distribution strategy Services -New Product evaluation -New Product Entry strategy -Brand revitalising strategy -Brand Portfolio strategy -Brand Identity Development -Competitive insight and combat strategy -Corporate Brand Identity Development