We are the Strategic Marketing and Analytical Research Team. SMART is a boutique strategy, insights and consulting team based in Boise, Idaho. We are a fully-integrated team of market research specialists, consumer-centric category analysts, creative developers, application designers and business planning strategists – working together under one roof. We're big thinkers, problem solvers and tireless miners of insights that drive strategy and improve financial performance We work diligently with our clients to: - Make sense of “big data” - Find comprehensive solutions to difficult business problems - Identify a marketing mix to optimize promotional spend - Determine the right product assortment based on sophisticated space to sales analysis - Isolate demographic & psychographic factors that motivate consumers to buy a category or brand - Create custom reporting tools that bring it all together