The Service Design Network is the global centre for recognizing and promoting excellence in the field of service design. Through national and international events, online and print publications, and coordination with academic institutions, the network connects multiple disciplines within agencies, business, and government to strengthen the impact of service design both in the public and private sector. Mission and objectives The Service Design Network is an international network of organisations & businesses working in and developing the Service Design domain. Building a Service Design culture requires cooperation among disciplines, draws upon theories and practices to define a unique body of knowledge capable of addressing all the hard to soft aspects of the service. The SDN aims to develop and establish the Service Design discipline and professional identity. Connect with us on Facebook, Twitter and Instagram: https://www.facebook.com/ServiceDesignNetwork https://twitter.com/SDNetwork https://instagram.com/servicedesignnetwork/