YEPREM opened its doors spawned by the story of its founder; Yeprem Chakardemian of Armenian Descent. Inspired by a golden bracelet bestowed by his mother with the intention of providing him and his family a brighter future, Chakardemian established his own jewellery brand. The timeless value of YEPREM emerges from a well-grounded history and expertise in jewellery craftsmanship. YEPREM's products are a blend of creativity and refinement which aim at enriching the individual expression of influential women all over the world. By offering intricate jewellery pieces at the very top, YEPREM's creations are a woman’s lifetime companion evoking at once her vibrant personality and feminine sensuality. Confident, yet audacious, YEPREM elements work as sculptural extensions of the body and identify women who dare to be distinctive and to explore un-revealed aspects of their anatomy.