A spin-off of the traditional textile trading business of one of North India's biggest textile traders, Dinesh Brothers. E-commerce in retail has been around for more than a decade now, but the supply chain processes, distribution channels, wholesale marketing methods are still stifling the B2B businesses in unorganised industries of India. Dishu India aims to set-up processes modernising these age-old methods in wholesale distribution in one of the biggest industries in India, women ethnic wear. Primarily, Dishu India aims at developing new business models for textile distribution and optimise business processes from procurement to operations to marketing to sales. Another goal of the company is to set-up a consulting arm of the business to assist its network of 1000+ dealers all over North India to modernise and scale their businesses. Besides, Dishu India provides management consulting services in fields of IT, marketing and sales to other businesses of Dishu Group: - Dishu, A retail store chain - Jakardi food sta - F&B unit that operates 1 fine-dining restaurant, BTC, and a QSR outlet, Grill Inn. - DSR Developers: Real estate and Hospitality unit that operates 4-star hotel, The Grand Viktoria, and a Business Complex, Citi Plaza.