EthOS is an Agile Human Insights platform that helps companies capture and analyze the real-world experiences of their users, customers, and employees. As an app-based tool, EthOS allows researchers to be with participants as they go about their day, bringing them closer to the moments they are studying. By being in-the-moment with participants, researchers are able to capture the context surrounding their behaviors, attitudes, and needs. This ultimately helps businesses unearth hidden problems, discover opportunities, and better understand the needs of those they serve. Departments that use EthOS: UX CX EX Consumer Insights Marketing Market Research Popular uses of EthOS: Remote Diary Studies Digital Ethnography IHUTS / Product Testing Shop Alongs Mobile User Testing Asynchronous Interviews Journey Mapping IDI Pre-Tasking and Homework