Mad*Pow is a design agency that strives to help people improve their health and wellness, meet their financial goals, learn and connect. The research, strategy, design and development we do is focused on delivering measurable results, ultimately helping our clients design and deliver engaging, intuitive, and meaningful experiences to their target audience. Our approach to design is backed by a flexible methodology that includes scientific methods balanced with experience, strategy, creativity, and invention. Our passionate team is consistently learning new methods, trying them, refining them, and teaching others how to do them, guiding our clients and our industry in new and positive directions. Our process is cyclical in nature and is centered around research and strategy. This allows our team to adapt to a client's needs and engage with them at the onset of defining their new initiative, or begin our engagement at any point in their initiative's life cycle... whether that be during the conceptual design phase, during testing of a concept or product, or possibly during the development of their new product or service. The adaptability and flexibility of our design process enables us to accurately match specific steps in our process with the scope and main business drivers of our client's initiative, ultimately delivering measurable results and exceeding our client's wildest expectations.