Why We Are In Business Is Much More Important Than What We Do In 2016 I spent two weeks in Thailand working with an amazing group of people who’ve dedicated their lives to rescuing women and children who’ve been forced into prostitution and other exploitive situations. After witnessing how the lure of a job and the stable income which came along with it was being used to trap victims I knew how I could make a difference. See, there are so many simple, repeatable tasks which if executed consistently can help businesses generate more leads, qualify sales opportunities, close deals, retain and upsell to existing customers. However most businesses aren’t equipped with the systems and resources to effectively manage these type of campaigns. If I could provide businesses with the tools, systems and resources they needed to successfully integrate an outsourced business development team I could help them scale their business, increase their revenues and profits. Importantly though I could open employment centres in developing countries and create jobs for vulnerable youth and women as well as those who’ve been rescued from exploitation.