Squadcast is the Only integrated platform that unites on-call alerting and incident management along with Site Reliability Engineering (SRE) workflows under one hood and, in turn, automates human tasks efficiently. Our goal is to be the most user-friendly incident management platform helping engineers do on-call scheduling and incident response, the SRE way. Over the last few years, we have been diligently building and learning how to make alerting & on-call management more intuitive at a reactive level and automate SRE workflows at a proactive level. Our approach to long-term reliability, by rapidly evolving the way incident management is carried out, has resonated well with DevOps/SRE/IT teams globally. Through our platform, we continue to demonstrate to companies how easy it is to adopt SRE practices which in turn helps them improve their incident resolution metrics and, ultimately, the reliability of their systems.