"Be fearful when others are greedy, be greedy when others are fearful" –Warren Buffett At Kennard Wealth Management, we believe that being diversified in your investment approach and rebalancing are the best ways to avoid following the crowd. If you have a diversified portfolio and rebalance, your portfolio contains more of what is out of favor and less of what has already been run up in price. We believe there should be a place for technology, real estate, and gold, but we do not believe in buying more after they have become the “hot” sectors. We quickly become skeptical of an investment when it is blasted all over television, with a message saying that investing in this area is easy money. At Kennard Wealth Management, our philosophy is to not believe the claims of easy money, but rather to find the next "hot" investment while it is still "cold". --Harrison Kennard