Established in 1891, Lion Corporation Japan produces and markets innovative products that offer maximum value to both consumer and industrial users. Lion's wide-ranging consumer products encompass toothpastes, toothbrushes, cosmetics, soaps, shampoos, rinses, laundry detergents, dishwashing detergents, household cleaners, as well as pharmaceutical and food products. All of these products enjoy high brand awareness and major shares in their respective markets. In the industrial sector, Lion has built an enviable reputation as a producer of high-performance chemicals, used daily in a diverse array of industries. Lion Corporation Singapore Pte Ltd is a wholly owned subsidiary of Lion Corporation Japan. Since its inception in 1982, Lion Singapore has marketed a wide range of successful brands and products such as Mama Lemon, Top, Essence, Shokubutsu, Kirei Kirei, Kodomo and Systema.