It's the Summer of 2016. The sun is out and your skin is warm, moist from the humid Memphis heat. You're running east on Nelson Ave towards the Liberty Bowl. No phone, no distractions, no headphones, no music. Well, there is music.. Listen. You hear your feet rhythmically meet the pavement. You hear your lungs expand and collapse. You hear the blood pound through your ears, your heart working hard to feed your limbs the oxygen they need. You hear your city buzz and birds chirp. You are in the moment. You are alive. This is what being alive FEELS like: a racing heart, a gentle breeze, a burning desire to move faster and stronger. It's just you, Memphis, and nature herself. That feeling is where it all started. MEMFIT10 was born on a regular Memphis afternoon. My passions for health, fitness, Memphis, education, community, and policy came together in one breathtaking moment. Memphis is gorgeous. Memphis is original. Memphis is impoverished. Memphis is historic. Memphis is obese. These statements define how Memphis and her inhabitants are perceived. MEMFIT10 was founded to advocate health and fitness in a city that struggles with preventable disease and food deserts. We are trainers, educators, and life coaches. We can and will change Memphis.