The mission of First Shift Justice Project is to empower low-income pregnant women and parents to safeguard the economic security and health of their families by asserting their workplace rights. We envision a workplace culture that values not only paid employment but also the work of family caregiving and the vital role parents play in the health and welfare of our their families and society. By educating and supporting working parents to assert their rights before they lose their jobs or their workplace stress becomes untenable, First Shift helps them safely maintain their employment, their health and their family commitments. Working parents who are empowered to proactively address work/family conflicts become a force for affecting this cultural change and creating work environments where employees and employers expect to have respectful, productive conversations about family caregiving and the overall well-being of families.