The creative impetus of a young brand combined with a solid experience in ready-to-wear. Fashion in real time, made in carefully selected workshops, without the hassle of middlemen. Meticulous work on the choice of materials, cuts and finishes. A fresh universe and collections that come to life with their colours and prints. A feminine, no-nonsense cloakroom, to be worn from morning to evening or from evening to early morning. Idano was born in 2014 from the meeting between a renowned clothing workshop and a passionate designer. After several years of cohabitation in the Parisian ready-to-wear world, they imagined together the project of a brand in perpetual reinvention. An attentive observer of the latest trends, Idano relies on the reactivity and know-how of its workshops to interpret fashion in real time. 100% vertical, the brand reduces the number of intermediaries to zero for the benefit of its customers. From styling to fabric manufacturing, from the finishing of the garment to the elaboration of the prints, Idano remains master of its production with always the same objective: to make quality affordable. This original model in the ready-to-wear world allows the brand to offer each season a daily, feminine and up-to-date wardrobe.