We envision an aware and informed society mobilizing towards clean air in India. We use creative, awareness-building campaigns to broaden society's understanding about the causes and effects of air pollution and the dangers to individual health. Our activities are driven by its members, and include written and live media responses to current policy initiatives and air pollution science; social media highlighting important updates and busting prevalent myths about air pollution; legal advocacy including a petition to restrict fireworks during Diwali which was ruled in by the Supreme Court of India; and active ongoing discussion on air quality trends and science in the Delhi/NCR region.