The Alberta Mortgage Brokers Association (AMBA) is an independent, non-profit organization dedicated to highly ethical business principles and to keeping the industry at a high level of integrity and professionalism. CEO: Mary Swaffield Executive Assistant: Shay Robertson Marketing & Communications: Sophie Larkin (on Mat leave) Events & Sponsorship: Emily St. Pierre Event Coordinator: Halee Grimadale Education Specialist: Charlotte Tran Mission: Providing the services, information, education and industry leadership that Mortgage Brokers need to succeed. Vision: Mortgage Brokers are the trusted professionals that the public turn to for their mortgage and financing needs. Values: In order to earn your TRUST you can expect us to act: 1. Ethically 2. Respectfully 3. Professionally 4. Transparently 5. Inclusively Together with our Members, Building an Association that: 1. Inspires and reinforces professional excellence 2. Promotes and upholds the values that build mutual trust and respect 3. Elevates the value of Mortgage Brokers in the eyes of consumers, industry partners and government 4. Educates and informs Mortgage Brokers to be confident, trustworthy professionals 5. Advocates for legislation and rules that enable Mortgage Brokers to deliver their value to consumers 6. Collaborates with other industry leaders to bring the best solutions and services to Mortgage Brokers 7. Celebrates the successes and achievements of our profession 8. Fosters a community and network of professionals that contribute and are proud to belong 9. Supports healthy competition within the profession 10. Is inclusive of the diverse cultures and people that comprise our industry.