Nudje is an integrated digital platform that empowers individuals to realize their life goals through systematic savings and investments. Nudje redefines goal-based investing practices using the power of Nudge to fulfil dreams – big and small. We are an app-based savings & investing platform encouraging Indians to save regularly towards achieving their aspirations in a financially prudent manner. Nudje guides and continually encourages individuals to set up short-, medium- or long-term goals aligned with their aspirations. Some typical aspirations may be “First Car”, “Favourite Scooter”, “Home Furniture”, “International Vacation”, “Destination Wedding”, “Dream Home”, “Retire Rich”, “Study Abroad” to name a few. At Nudje, we know, DIFFERENT PEOPLE = DIFFERENT DREAMS. Which is why, Nudje offers a vast set of goal options to cover them all. And each goal is supported by the most optimal savings and investment plan. To further increase the chances of achieving a goal, family and friends are allowed to contribute and accelerate fulfilment as goal sponsors. Nudje is founded by corporate leaders with a combined experience of over 50 years in the financial services domain at world class organizations like VISA, Citibank, HSBC, Ambit Capital, ANZ.