ESP began in 1994 as a small web design and hosting company. Some of those customers are still there today. Over the years ESP has evolved into a IT services organization, and more recently has become an IT-centric think tank focusing on startups and prototyping. Consulting services that help people create new products and services, and realize the potential of their ideas. ESP also specializes in "Pre-starter" services and planning for startups, and product/services prototyping.